Pendampingan Digitalisasi Pembayaran dan Penguatan Visual Branding pada UMKM Ayam Geprek Sambal Gue Beda di Kota Samarinda

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in the national economy; however, they continue to face various challenges, particularly in digitalization and marketing aspects. Ayam Geprek Sambal Gue Beda, an MSME located in Samarinda Ulu District, encountered several problems, including limited payment methods that relied solely on cash transactions and an unattractive outlet appearance due to an outdated banner. This community service program aimed to enhance business competitiveness through the implementation of QRIS-based digital payments and the strengthening of visual branding by redesigning the business banner. The methods employed included observation, in-depth interviews, technical assistance, and documentation. The activities were carried out through several stages, namely problem identification, solution formulation, implementation, and evaluation. The results showed that QRIS was successfully implemented and could be used as a non-cash payment alternative. In addition, the installation of a new banner improved the outlet's visual appearance and attracted greater consumer attention. The program resulted in easier transaction processes, higher customer satisfaction, and an approximately 10% increase in sales turnover after the assistance program. These findings indicate that simple interventions based on digitalization and branding can provide positive impacts on MSME development.