INDONESIA’S COMMERCIAL DIPLOMACY STRATEGY IMPLEMENTED BY THE INDONESIAN EMBASSY IN TOKYO (KBRI TOKYO) IN JAPAN, 2020–2023
DOI:
https://doi.org/10.30872/RGJ.v27i1/4464Keywords:
Commercial Diplomacy, Indonesian Embassy in Tokyo, Economic Strategy, Indonesia–Japan Relations, Relative Gain, COVID-19, Economic RecoveryAbstract
The COVID-19 pandemic since 2020 disrupted global economic activities, including trade relations between Indonesia and Japan. In 2023, Indonesia recorded a significant recovery, with export volume growth exceeding 5%, reflecting the success of national strategies supported by commercial diplomacy. Japan, as a key strategic partner in East Asia, contributed through cooperation in trade, investment, and the creative industries. This study, entitled “Indonesia’s Commercial Diplomacy Strategy by the Embassy of the Republic of Indonesia (KBRI) in Tokyo, 2020–2023”, examines the strategies and implementation of commercial diplomacy conducted by KBRI Tokyo to advance Indonesia’s economic interests during the pandemic and post-pandemic period. The research employs a qualitative descriptive-analytical approach with illustrative methods, focusing on activities such as export promotion, trade fairs, and business matching facilitation. The findings indicate that KBRI Tokyo adopted adaptive strategies by optimizing digital promotion and strengthening sustainable investment cooperation, despite challenges related to product standards and regulatory barriers.
References
Abby, M., & Yulianita, N. 2018. “Negosiasi KBRI Sofia dalam Upaya Meningkatkan Kerjasama Bilateral antara Indonesia dengan Bulgaria (Studi Kasus Mengenai Kerjasama Bilateral di Bidang Sosial Budaya oleh KBRI Sofia, Bulgaria)”. Prosiding Hubungan Masyarakat, 583-590.
Amin, A. A. W. 2018. “Diplomasi Publik Indonesia Melalui Bidang Pendidikan Dalam Hubungan Bilateral Indonesia-Thailand ; Studi Kasus Mahasiswa”. Skripsi. Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik UIN Syarif Hidayatullah.
Anggraini, D., & Nasution, S. H. 2019. “Peranan KUR Bagi Pengembangan UMKM Di Kota Medan”. Jurnal Ekonomi Dan Keuangan, 1(3), 105–116.
Bayne, Nicholas, dan Stephen Woolcock, 2012. “What is Economic Diplomacy”. Dalam Bayne, Nicholas, dan Stephen Woolcock (Eds). The New Economic Diplomacy: Decision- Making and Negotiation in International Economic Relations. Hampshire: Ashgate Publishing.
CNBC Indonesia. 2023. “RI Lewat, Ekonomi Jepang Meroket 6% pada Kuartal II-2023”, https://www.cnbcindonesia.com/news/20230815084433-4-462977/ri-lewat-ekonomi-jepang-meroket-6-pada-kuartal-ii-2023 (diakses 10 Oktober 2023).
Diamond, L. and J. MacDonald. 1996. Multi-Track Diplomacy: A Systems Approach to Peace. America: Kumarian Press.
Gilpin, Robert. 2008. “The Study of International Political Economy”. Dalam Global Political Economy: Understanding the International Economic Order. Princeton: Princeton University Press, 77-102.
Hart, Dan, and Asaf Siniver. 2020. “The Meaning of Diplomacy.” International Negotiation 26, no. 2, 159-183.
Kedutaan Besar Republik Indonesia. 2020. Laporan Kinerja KBRI Tokyo Tahun 2020.
Kedutaan Besar Republik Indonesia. 2021. Laporan Kinerja KBRI Tokyo Tahun 2021.
Kedutaan Besar Republik Indonesia. 2022. Laporan Kinerja KBRI Tokyo Tahun 2022.
Kedutaan Besar Republik Indonesia. 2021. Rencana strategis (renstra) kedutaan besar republik Indonesia Tokyo Tahun 2020-2024.
Kementrian Luar Negeri Republik Indonesia. 2019. “Landasan, Visi Dan Misi Polugri: Sasaran Strategis Kementerian Luar Negeri”, https://kemlu.go.id/portal/id/read/20/halaman_list_lainnya/sasaran-strategiskementerian-luar-negeri (diakses 20 September 2023)
Kementerian PPN/ Bappenas. 2023. “Perkembangan Ekonomi Indonesia dan Dunia Triwulan II Tahun 2023”, 7(1).
Killian, P.M.E, 2012. “Paradigma dan Problematika Diplomasi Ekonomi Indonesia”. Global Strategis, Vol. 6 No. 2, 170-185.
Killian, P.M.E., 2015. “Pemerintah Daerah dalam Diplomasi Ekonomi Indonesia: Studi Kasus pada Diplomasi Komersial Jawa Timur”. Transformasi Global, Vol. 2 No. 2, 20–40.
Kuncoro, A. 2018. “Trends in the manufacturing sector under the Jokowi presidency: legacies of past administrations”. Journal of Southeast Asian Economies, 35(3), 402–424
Kurniawan, Stephanie P. 2023. “Analisis diplomasi publik Jepang melalui Japan Foundation di Indonesia (2015-2019)”. Skripsi. Jakarta: Universitas Pelita Harapan.
Mujiono, D. I., & Alexandra, S. 2019. Multi Track Diplomacy: Teori Dan Studi Kasus. Samarinda: Mulawarman University Press.
Maulidy, A. F. (2023). Upaya Diplomasi Ekonomi Indonesia ke Jepang melalui JAIPONG (Japan – Indonesia Partnership Lounge). Digilib UINSA, 50. Retrieved from http://digilib.uinsa.ac.id/id/eprint/68704
Ramadhan, Khusairi. 2020. “STRATEGI GASTRODIPLOMASI INDONESIA DI PERANCIS TAHUN 2018-2019”. Skripsi. Surabaya: UIN Sunan Ampel.
Rana, Kishan S., dan Bipul Chatterjee. 2011. “Introduction: The Role of Embassies”. Dalam Rana, Kishan S., dan Bipul Chatterjee (Eds). Economic Diplomacy: India’s Experience. Jaipur: CUTS International.
Rana, Kishan S., 2012. “Economic Diplomacy: the Experience of Developing Countries”. Dalam Bayne, Nicholas, dan Stephen Woolcock (Eds). The New Economic Diplomacy: Decision-Making and Negotiation in International Economic Relations. Hampshire: Ashgate Publishing.
Reuvers, S., & Ruel, H. 2012. Research on commercial diplomacy: Review and Implications. In H. Ruel, COMMERCIAL DIPLOMACY AND INTERNATIONAL BUSINESS: A CONCEPTUAL AND EMPIRICAL EXPLORATION (pp. 1-26). Bingley: Emerald Group Publishing Limited.
Saputri, K. 2017. “Peluang dan kendala ekspor udang Indonesia ke pasar jepang”. eJournal Ilmu Hub. Int, 5(4), 1179-1194.
Suryanto, S., & Kurniati, P. S. 2022. ”Analisis Perdagangan Internasional Indonesia dan Faktor-Faktor yang Memengaruhinya”. Intermestic: Journal of International Studies, 7(1), 104-122.
Triwahyuni, D. 2022. “Indonesia Digital Economic Diplomacy during the Covid-19 Global Pandemic”. Journal of Eastern European and Central Asian Research (JEECAR), 9(1), 75-83.
Woolcock, S. 2007. “Theoretical Analysis of Economic Diplomacy”. Dalam Bayne, N & Woolcock, S (Eds). The New Economic Diplomacy: Decision-Making and Negotiations in International Economic Relations. Ashgate Publishing Company.
Woolcock, Stephen, 2012. “Theoretical Analysis of Economic Diplomacy”. Dalam Bayne, N & Woolcock, S (Eds.). The New Economic Diplomacy: Decision- Making and Negotiation in International Economic Relations. Hampshire: Ashgate Publishing.national Economic Order. Princeton University Press.
Wulandari, A. R., & Suryadipura, D. 2021. “Diplomasi Komersial Indonesia terhadap Australia dalam Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA) Pada Era Pemerintahan Joko Widodo (2014-2019)”. Padjadjaran Journal of International Relations, 3(2), 103-125.
Worldometers, 2023. “Japan Population (2023)”, https://www.worldometers.info/world-population/japan-population/#:~:text=The%20current%20population%20of%20Japan,of%20the%20total%20world%20population (diakses 10 Oktober 2023)
Reuters, 2025. “Sovereign fund Danantara Indonesia, Japan's JBIC agree to jointly finance renewables, power projects”, https://www.reuters.com/sustainability/climate-energy/sovereign-fund-danantara-indonesia-japans-jbic-agree-jointly-finance-renewables-2025-07-11/?utm (diakses 20 Agustus 2025)
Kontan, 2025. “Danantara Kerjasama dengan JBIC untuk Pembiayaan Energi Hijau”, https://nasional.kontan.co.id/news/danantara-kerjasama-dengan-jbic-untuk-pembiayaan-energi-hijau?utm (diakses 20 Agustus 2025)
Kompas TV, 2020. “Toyota Pastikan Realisasi Investasi Rp 28 Triliun untuk Produksi Mobil di Indonesia”, https://www.kompas.tv/bisnis/131210/toyota-pastikan-realisasi-investasi-rp-28-triliun-untuk-produksi-mobil-di-indonesia?utm (diakses 20 Agustus 2025)
Antara, 2022. “KBRI Tokyo dorong pembukaan akses buah mangga ke Negeri Sakura”, https://www.antaranews.com/berita/3253049/kbri-tokyo-dorong-pembukaan-akses-buah-mangga-ke-negeri-sakura?utm (diakses 23 Agustus 2025)
Kemendag, 2020. “Indonesia-Japan Virtual Business Forum 2020: Webinar Market Access for Indonesian Coffee”, https://www.kemendag.go.id/index.php/berita/foto/indonesia-japan-virtual-business-forum-2020-webinar-market-access-for-indonesian-coffee?utm (diakses 23 Agustus 2025)
APIJ, 2018. “Asosiasi Pengusaha Indonesia di Jepang (APIJ)”, https://apij.jp/ind_top.php (diakses 19 Juli 2025)
Indonews, 2021. “Gandeng BI Tokyo dan Dua Perusahan Rintisan, KBRI Tokyo Siap Promosikan Produk Indonesia di Jepang Melalui Teknologi Digital”, https://indonews.id/artikel/321258/Gandeng-BI-Tokyo-dan-Dua-Perusahan-Rintisan-KBRI-Tokyo-Siap-Promosikan-Produk-Indonesia-di-Jepang-Melalui-Teknologi-Digital/?utm (diakses 19 Agustus 2025)
Nengsi, Nurma, & Pambudi, Angga W. 2025. ” Diplomasi Indonesia Dalam Mendukung Penanganan Pandemi Dan Pemulihan Ekonomi Nasional Pasca Pandemi Covid-19”. Jurnal Polinter Prodi Ilmu Hubungan Internasional dan Prodi Ilmu Pemerintahan FEBIS UTA’45 Jakarta, 10(2), 89 – 112.
Dluonline, 2025. “Dampak Pandemi COVID-19 Terhadap Ekonomi Global: Guncangan, Pemulihan, dan Transformasi Struktural”, https://dluonline.co.id/dampak-pandemi-covid-19-terhadap-ekonomi-global-guncangan-pemulihan-dan-transformasi-struktural/(diakses 10 Agustus 2025)
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Mutiara Azzahra Dwi Putri, Sonny Sudiar
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
