Multidimensional Strategies for Financial Education, Organic Waste Management, and Digital Marketing in Maruat Village

Strategi Multidimensi dalam Edukasi Keuangan, Pengelolaan Sampah Organik, dan Pemasaran Digital di Desa Maruat

Abstract

This community service in Maruat Village, Paser Regency, used a multidimensional strategy to boost community skills in financial education, organic waste management, and digital marketing. The financial education program included early savings education for 60 students of SDN 019 Long Kali and online gambling hazard socialization for 108 students of SMP Negeri 6 Long Kali, evaluated through pre-test and post-test questionnaires. The organic waste management program involved education and hands-on fermentation practices to convert household organic waste into compost and liquid organic fertilizer, engaging 15 members of the Dasawisma group. Meanwhile, the digital marketing program focused on producing promotional video content for three flagship MSME products of Maruat Village—seaweed dodol, Maruat'o Coconut Oil, and coconut sugar—to expand market reach through social media. The implementation method combined educational, participatory, hands-on practice, and evaluative approaches. Evaluation results showed a significant increase in knowledge regarding online gambling risks, with average scores rising from 71.57 to 93.66 (N-Gain of 0.817, high category; t = 26.869, p < 0.001; Cohen's d = 2.59). Other outcomes showed organic waste management produced usable fertilizer for the Dasawisma group, while digital marketing expanded local product markets. This strategy aims to build a financially literate, resource-independent, and economically competitive Maruat Village community.