Karsa Desa: A Collective Effort to Develop the Potential, Creativity, and Sustainable Advancement of Martadinata Village

Karsa Desa: Langkah Bersama Mengembangkan Potensi, Kreativitas, dan Kemajuan Desa Martadinata yang Berkelanjutan

Abstract

The Community Service Program in Martadinata Village was conducted as a form of community engagement focusing on creative economy, financial education, and food self-sufficiency. This activity aimed to improve the utilization of digital technology among business owners, develop understanding of financial management and digital transaction security, and introduce environmentally friendly alternatives for pest control. The activities were carried out through education, socialization, practical sessions, mentoring, and monitoring, which were adapted to the conditions and needs of the community. The results showed that legal and digitalization assistance supported business owners in fulfilling business legality requirements, registering business locations, utilizing digital transactions, and organizing business data. Digital marketing socialization through Shopee also improved participants’ understanding of using marketplaces as a medium for product promotion and marketing. The financial education program helped students understand the concepts of needs and wants, pocket money management, and the importance of saving, while digital transaction security socialization increased community awareness of various forms of digital fraud. In the area of food self-sufficiency, the community gained knowledge and practical experience in producing and applying botanical pesticides as an alternative method of pest control. Overall, the activities produced positive outcomes in improving community knowledge, skills, and utilization of technology and served as an initial step toward strengthening the capacity of the Martadinata Village community in a sustainable manner.