Strengthening Creative Economy in Bekoso Village Through Home-Based Brownies Entrepreneurship Training for PKK Women and Digital Marketing Education for Local Business Owners

Penguatan Ekonomi Kreatif di Desa Bekoso Melalui Pelatihan Kewirausahaan Brownies Rumahan bagi Ibu-Ibu PKK dan Edukasi Pemasaran Digital bagi Pelaku Usaha Lokal

Abstract

This community service activity was carried out as part of the 2026 Collaborative Community Service Program (KKN) in Bekoso Village, Pasir Belengkong District, Paser Regency. This activity was based on the economic potential of PKK mothers that has not been widely developed, as well as the limitations of local business actors in marketing their products more widely. Two main programs were implemented, namely KREANIS (Sweet Creations), training in making and decorating brownies for PKK mothers using the oven available at the KKN post, and Digital Marketing Education for local business actors which included promotion through social media and strengthening online branding. The activities were carried out through practical demonstrations, group discussions, and direct practice, starting from mixing the dough, decorating, to baking, as well as mentoring in creating promotional content. The results of the activities showed that participants gained skills in making brownies and practical entrepreneurship that have the potential to be developed into home businesses, while local business actors gained a better understanding of utilizing digital platforms to expand their market reach. The synergy between the creative economy based on brownie entrepreneurship training and digital marketing literacy is expected to strengthen household income as well as the competitiveness of local products in Bekoso Village.