Utilization of Tourism Statistics Data through the Development of Interactive Tourist Plans in Sukan Tengah Village, Berau Regency

Pemanfaatan Data Statistik Pariwisata Melalui Pengembangan Denah Wisata Interaktif di Kampung Sukan Tengah, Kabupaten Berau

Abstract

The community service program in Sukan Tengah Village developed an interactive tourism map based on statistical data to strengthen destination information services in Sambaliung District, Berau Regency. This article aims to analyze the structure of tourism-object data, explain how statistical data were translated into the map information architecture, evaluate the function of a physical medium designed with acrylic and wood, and formulate directions for improving tourism information media. The study applied a descriptive approach using the program document, a tourism-object table referring to 2024 official statistics, and visual and technical design documentation produced by the 2026 community service team. Quantitative analysis calculated the distribution of development status, commercial status, and attraction type, while qualitative analysis examined the relationship between destination classification, wayfinding needs, visual identity, and communication functions. The dataset contains 12 attractions. Developing attractions account for 75.00%, advanced attractions for 8.33%, and attractions without a recorded development status for 16.67%. Non-commercial attractions represent 58.33% and commercial attractions 41.67%. Human-made attractions dominate at 50.00%, followed by cultural attractions at 41.67% and natural attractions at 8.33%. The map design uses the data structure to establish information hierarchy, differentiate destination characteristics, and provide a basis for visitor orientation. The findings indicate that statistical data can support spatial communication design when data classifications are consistently translated into symbols, colors, labels, and information sequences. Further improvement requires readability testing, user testing, periodic data updates, QR-code integration, and wayfinding effectiveness evaluation.