Mentoring on Packaging Design Development for Mangrove Flour Snack Products

Pendampingan Pembuatan Desain Kemasan Produk Jajanan Tepung Mangrove

Abstract

This community service activity aims to increase the understanding of MSME actors regarding the importance of packaging design in product marketing, as well as to produce an applicable and attractive packaging design for mangrove flour processed products to enhance product competitiveness and selling value in Margo Mulyo Village, West Balikpapan. The activity was carried out through three main stages: observation to identify marketing problems, interactive discussions to evaluate and adjust packaging design alternatives, and the practical application and testing of printed packaging on mangrove flour products, specifically klepon and akar kelapa. The results of the activity show that the service team, together with the Kreasi Mangrove Lestari business group, successfully developed a final packaging design and visual identity that is informative, visually appealing, and reflective of the product's origin from local mangrove resources. The application testing revealed that the new packaging fits the products in size and shape, is convenient for daily packaging processes, and provides a significantly more professional and convincing appearance compared to the unbranded clear plastic previously used. Through this mentoring activity, the MSME actors' understanding of packaging importance was enhanced, strengthening the marketability and value of mangrove-based products beyond the local area.