Modernization of MSME actors in Melintang Village through strengthening product identity and business legality to boost the local economy

Modernisasi pelaku UMKM Desa Melintang melalui penguatan identitas produk dan legalitas usaha dalam meningkatkan ekonomi lokal

Abstract

The implementation of the Community Service Program (KKN) in Melintang Village, Muara Wis Subdistrict, focuses on modernizing Micro, Small, and Medium Enterprises (MSMEs) through strengthening product identity and business legality to enhance competitiveness and local economy. The main issues identified include low awareness among MSMEs regarding the importance of branding, inadequate business legalization such as Taxpayer Identification Numbers (NPWP) and halal certification, and limitations in innovation regarding packaging and financial record-keeping. The 40-day CSL program was conducted through observation, interviews, problem identification, and interventions designed in collaboration with village officials and MSMEs. The main programs included product modernization awareness campaigns, business logo design provision, zip-lock packaging sample distribution, halal certification awareness campaigns, and education on the use of the SIAPIK financial record-keeping application. The results of the activities showed an increase in SME operators' awareness of the importance of packaging innovation, product identity, and legal compliance in business management. The provision of modern logos and packaging enhances product value and appeal, while halal certification awareness and SIAPIK education strengthen business credibility and financial management. Through collaboration between students, the village government, and SME operators, this program successfully contributed to driving social-economic transformation in the village. This initiative not only serves as a form of community service but also as a strategic effort to make the SMEs of Melintang Village more innovative, legally compliant, and competitive at both the local and national levels.