Digitalization of Micro, Small, and Medium Enterprises (MSMEs) for Village Economic Independence in Salo Palai Village, Kutai Kartanegara

Digitalisasi UMKM untuk Kemandirian Ekonomi Desa di Desa Salo Palai Kutai Kartanegara

Abstract

This article examines the implementation of a digitalization program for Micro, Small, and Medium Enterprises (MSMEs) as the flagship activity of the 51st Regular Community Service Program (KKN) of Mulawarman University in Salo Palai Village, Muara Badak District, Kutai Kartanegara Regency. The program aimed to enhance local economic independence through the use of technology, focusing on improving marketing skills and expanding product reach via digital platforms. The study applied a participatory approach through socialization, training, and practical demonstrations involving MSME actors, village officials, and community members. The results indicate an increase in participants' knowledge of e-commerce, branding, and digital marketing, as well as readiness among several MSMEs to adopt online promotion strategies. Despite challenges such as limited internet infrastructure and varying levels of digital literacy, the program successfully provided an initial foundation for sustainable rural economic empowerment.