Empowering Community Partnerships to Support Tanjung Bahari Beach Tourism in Muara Bengalon, East Kutai, East Kalimantan

Pemberdayaan Kemitraan Masyarakat untuk Mendukung Wisata Pantai Tanjung Bahari di Muara Bengalon, Kutai Timur, Kalimantan Timur

Abstract

Tanjung Bahari Beach, located in Muara Bengalon Village, East Kutai Regency, East Kalimantan, has potential as a marine tourism destination with stunning natural scenery and abundant coastal resources. However, the management of this tourism site still faces various challenges, such as limited infrastructure, low community involvement in management, and suboptimal promotion strategies. This community service program aims to empower partnerships among the local community, village government, and local entrepreneurs to support the development of Tanjung Bahari Beach tourism. The methods implemented through community beach clean-up activities, the creation of posters promoting clean and healthy living behaviors, mangrove planting for coastal environmental conservation, and management of the village’s social media accounts for tourism promotion. The results show an increase in the community’s capacity in tourism management as well as improved exposure of Tanjung Bahari Beach through digital platforms. This program is expected to strengthen community partnerships, enhance the attractiveness of the tourist destination, and promote the sustainability of the local economy based on tourism.