Digital Transformation of Tunas Harapan MSMEs in Muara Pantuan Village, Anggana, Kutai Kartanegara, East Kalimantan: Product Catalog Innovation with QR Codes

Transformasi Digital UMKM Tunas Harapan Desa Muara Pantuan, Anggana, Kutai Kartanegara, Kalimantan Timur: Inovasi Katalog Produk dengan QR Code

Abstract

The Community Service Program (KKN) in Muara Pantuan Village, Anggana District, Kutai Kartanegara Regency, was carried out to support the digital transformation of the Tunas Harapan MSMEs through technology-based marketing innovations. The village has abundant marine resources, particularly shrimp crackers, yet product marketing remains limited to conventional methods. This program was designed using a participatory approach through needs assessment, the development of a digital product catalog, QR Code design, as well as training on the use of social media and digital business accounts. The implementation results showed improved accessibility of product information, promotional efficiency, and expanded market reach. Consumers can easily obtain product information through QR Code scanning, while business actors were able to strengthen their digital presence and improve technological literacy. This program not only benefited the marketing of local products but also served as an initial step toward establishing a technology-based village economic ecosystem. Thus, the adoption of a QR Code-based digital catalog proved effective in enhancing the competitiveness of coastal MSMEs and fostering sustainable economic growth in Muara Pantuan Village.