Marketing Strategy for Qurban Savings Products at BPRS Madina Syariah Yogyakarta
Keywords:
Marketing Strategy, Qurban Savings Product, BPRS Madina SyariahAbstract
A means to save funds periodically for people who want to prepare funds for sacrificial worship, with a choice of savings periods provided by the organizer, called sacrificial savings. This research aims to find out what strategies are used to market qurban savings products at BPRS Madina Syariah Yogyakarta. This research uses qualitative research, namely the method of describing by analyzing qualitative data by describing looking for existing data in the field, as well as describing the current state of a research object based on existing facts using data collection on various conditions and situations there. Data comes from primary and secondary data obtained from observation, interviews and documentation. Next, data validity was tested through credibility and triangulation tests and analyzed descriptively qualitatively. The research results show that in order to market qurban savings products to the public, BPRS Madina Syariah implemented several strategies in product marketing in order to attract customer interest. At BPRS Madina there are two marketing strategies used, namely online and offline.
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