Analisis Strategi Pemasaran dengan Metode Quantitative Strategic Planning Matrix (QSPM) (Studi Kasus: Kebab Kota Raja Samarinda). JATRI [Internet]. 2024 Sep. 11 [cited 2025 Oct. 19];2(2). Available from: https://e-journals2.unmul.ac.id/index.php/jatri/article/view/1100