The Role of Managerial, Technical, and Marketing Factors in the Success of Young Entrepreneurs in Beef Cattle Farming
Keywords:
beef cattle farming, young entrepreneurs, managerial competencies, technical factors, marketing strategiesAbstract
Indonesia’s beef cattle farming industry holds significant potential to enhance national food security and the economy, but young entrepreneurs in this sector encounter numerous structural obstacles. This study aims to examine the key factors contributing to the success of young entrepreneurs in beef cattle agribusiness, emphasizing technical, managerial, and marketing aspects. A mixed-methods research design with a sequential explanatory approach was used, gathering data from 150 young entrepreneurs via questionnaires and from 12 successful entrepreneurs through in-depth interviews. Multiple regression analysis indicated that managerial factors had the most substantial effect (β = 0.40, p < 0.001), followed by technical factors (β = 0.30, p < 0.001) and marketing factors (β = 0.25, p < 0.001). The qualitative results corroborated these findings, stressing the significance of financial management, the integration of technology, and creative marketing strategies. Scatter plot analysis revealed a strong positive correlation between managerial capabilities, profit margins, and business growth. This study highlights the urgent need for comprehensive policy initiatives that improve access to finance, provide managerial training, and offer technological support, drawing lessons from successful global programs. Strengthening these factors is essential for enhancing the sustainability and competitiveness of youth-driven beef cattle businesses.
References
Abdillah, M. I., Muatip, K., & Mastuti, S. (2024). Penambahan aset usaha peternakan sapi potong di Kabupaten Banyumas. Jurnal Peternakan, 21(2), 318–328.
Anwarudin, O., Sumardjo, S., Satria, A., & Fatchiya, A. (2019). Factors influencing the entrepreneurial capacity of young farmers for farmer succession. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 9(1).
Badan Pusat Statistik (BPS). (2023). Peternakan Dalam Angka 2023. Jakarta: Badan Pusat Statistik.
Bang, J., & Han, J. W. (2025). Factors influencing farmers' motivation to adopt smart farm technology in South Korea. arXiv. Retrieved from https://arxiv.org/abs/2504.01795
Braun, V., & Clarke, V. ( 2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
Fetters, M. D., Curry, L. A., & Creswell, J. W. (2013). Achieving integration in mixed methods designs – principles and practices. Health Services Research, 48(6pt2), 2134-2156.
Field, A. (2013). Discovering statistics using IBM SPSS statistics (4th ed.). Sage Publications.
Gittins, P., & McElwee, G. (2023). Constrained rural entrepreneurship: Upland farmer responses to the socio-political challenges in England's beef and sheep sector. Journal of Rural Studies, 104, 103141.
Gyimah, P., & Lussier, R. N. (2021). Rural entrepreneurship success factors: An empirical investigation in an emerging market. Journal of Small Business Strategy, 31(4), 5–19. https://doi.org/10.53703/001c.29470
Hadley, K., Wheat, S., Rogers, H. H., Balakumar, A., Gonzales-Pacheco, D., Davis, S. S., ... & Sorensen, C. (2023). Mechanisms underlying food insecurity in the aftermath of climate-related shocks: a systematic review. The Lancet Planetary Health, 7(3), e242-e250.
Hamdani, C., Azis, Y., & Zulkifli. (2024). Digital transformation in improving the performance of agro-industrial SMEs in Indonesia. International Journal of Social Science, 4(1), 33–46.
Harpa, E. L., Marian, L., Moica, S., & Apavaloaie, I. E. (2015). Analysis of the most important variables which determine innovation among rural entrepreneurs. arXiv. Retrieved from https://arxiv.org/abs/1505.05639
Islam, H. Z., Khan, S., Paul, S. K., Rahi, S. I., Sifat, F. H., Sany, M. H. H., Sarker, M. S. A., Anam, T., & Polas, I. H. (2024). Muzzle-based cattle identification system using artificial intelligence (AI). arXiv. Retrieved from https://arxiv.org/abs/2407.06096
Kamilaris, A., Fonts, A., & Prenafeta-Boldu, F. X. (2019). The rise of blockchain technology in agriculture and food supply chains. arXiv. Retrieved from https://arxiv.org/abs/1908.07391
Khuong, M. N., & Van, N. T. (2022). The influence of entrepreneurial ecosystems on entrepreneurs' perceptions and business success. Gadjah Mada International Journal of Business, 24(2), 198-222.
Kubkomawa, H. I., Adamu, S. M., Achonwa, C. C., Adewuyi, K. A., & Okoli, I. C. (2018). Beef production and marketing in Nigeria: Entrepreneurship in animal agriculture. International Journal of Veterinary Sciences and Animal Husbandry, 3(2), 26-40.
Kvale, S. (2007). Doing interviews. Sage Publications.
Lawan, U. (2020). Livestock Entrepreneurship and Financial Capital: The Nigerian Perspective. Journal of Management Research and Development, 7(1), 165-170.
Mbogoh, S. G., Munei, K., Komen, M. K., & Mohammed, J. M. (2020). The factors that influence beef cattle marketing efficiency and the behavior of pastoralists: A case study in Kenya. World Journal of Research and Review, 3(2), 52–59.
Mdluli, S. F. S. (2020). The factors influencing youth participation in agricultural co-operatives: evidence from the semi-rural areas of eThekwini, KwaZulu-Natal (Doctoral dissertation, University of KwaZulu-Natal, Howard College).
Mehmood, A. (2023). Success factors of entrepreneurship in emerging rural economies. Walden Dissertations and Doctoral Studies. Retrieved from https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6656&context=dissertations
Morozova, I. A., Popkova, E. G., & Litvinova, T. N. (2019). Sustainable development of global entrepreneurship: infrastructure and perspectives. International Entrepreneurship and Management Journal, 15, 589-597.
Mtengwa, E. (2023). Developing an entrepreneurial framework for increasing beef production through small and medium enterprises (SMEs) in Zimbabwe (Doctoral dissertation, North-West University (South Africa)).
Nipo, D. T., Lily, J., Fabeil, N. F., & Jamil, I. A. A. (2024). Transforming Rural Entrepreneurship through Digital Innovation: A Review on Opportunities, Barriers and Challenges. J. Mgmt. & Sustainability, 14, 114.
Ogunmokun, A. E. (2018). Entrepreneurship: driving force to sustainable development in developing regions. International Journal of Business Marketing and Management, 3(11), 40-48.
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), 533-544.
Pan, Y., Zhang, S., & Zhang, M. (2024). The impact of entrepreneurship of farmers on agriculture and rural economic growth: Innovation-driven perspective. Innovation and Green Development, 3(1), 100093.
Rabithoh, D. F., Herlina, L., & Firman, A. (2023). Analysis of factors affecting business performance of agricultural young entrepreneurs program (PWMP). Jurnal Ilmu Ternak Universitas Padjadjaran, 23(1), 22.
Raja, S. S., Raju, V., Husnain, M., Sarfraz, S., Malik, F., & Raja, S. S. (2022). Framework for sustainable rural development through entrepreneurial initiatives in emerging economies. Sustainability, 14(19), 11972.
Rajsinghot, K., Bala, S., & Singhal, P. (2024). Strengthening sustainable rural development through entrepreneurship: An Indian perspective. In Informal economy and sustainable development goals: Ideas, interventions and challenges (pp. 239-256). Emerald Publishing Limited.
Ramos-Rodríguez, A. R., Medina-Garrido, J. A., Lorenzo-Gomez, J. D., & Ruiz-Navarro, J. (2024). What you know or who you know? The role of intellectual and social capital in opportunity recognition. arXiv. Retrieved from https://arxiv.org/abs/2401.17448
Taherdoost, H. (2016). Sampling methods in research methodology: How to choose a sampling technique for research. International Journal of Academic Research in Management, 5(2), 18-27.
Ude, D. K. (2020). Youth employment challenge and rural transformation in Africa. The Palgrave handbook of agricultural and rural development in Africa, 41-66.
Wahyudi, I., Sudirman, S., Yani, A., & Ayu, I. W. (2024). KARAKTERISTIK PETERNAK SAPI BALI DI KECAMATAN MOYO HILIR. Jurnal Riset Kajian Teknologi dan Lingkungan, 7(1), 213-222.
Widiarta, I. P. G. D., Anindyasari, D. & Wahyuningtyas, A. N. (2024). The Role of Social Media Marketing and Electronic Word of Mouth on the Purchase Intention of Frozen Meat Products. Agriwar Journal , 4(2), 98–107.
Widiarta, I. P. G. D., Suarna, I. W., & Suryani, N. N. (2021). Development strategy of Bali cattle business towards sustainable rural economy. International Journal of Life Sciences, 5(2), 36–47. https://doi.org/10.29332/ijls.v5n2.1225
Zaman, M. H., Wahyuningsih, D., & Nugroho, R. Y. Y. (2025). The response of farmer welfare amidst food prices shock and inflation in the province of East Java. arXiv. https://arxiv.org/abs/2501.08601
Zvomuya, F. (2022). Grass-fed beef looks to be more environmentally friendly, and a consumer darling. Red Meat/Rooivleis (AFR & ENG), 13(5), 80-83.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 I Putu Gede Didik Widiarta, I Wayan Suarna, Ni Nyoman Suryani, Ni Pande Made Suartiningsih, I Kadek Yoga Kertiyasa, Made Hardinata Wijakesuma
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
