Seaweed (Eucheuma cottonii) Cultivation Business Development Strategy in Tihi-Tihi Village, Bontang Lestari Village, Bontang Selatan District, Bontang City

Ade Resa Lesmana; Said Abdusysyahid; Wahyu Fahrizal

doi:10.30872/jipt.v2i2.607

Seaweed (Eucheuma cottonii) Cultivation Business Development Strategy in Tihi-Tihi Village, Bontang Lestari Village, Bontang Selatan District, Bontang City

Authors

Ade Resa Lesmana Mulawarman University
Said Abdusysyahid Mulawarman University
Wahyu Fahrizal Mulawarman University

DOI:

https://doi.org/10.30872/jipt.v2i2.607

Keywords:

development strategy, seaweed, SWOT, QSPM

Abstract

The purpose of this research is to analyze strengths, weaknesses, opportunities, threats and formulate appropriate strategies in developing seaweed cultivation businesses in Tihi-Tihi Village. Strategy formulation using development strategy analysis consisting of SWOT and QSPM analysis. According to the result, the priority strategy recommended for the development of seaweed cultivation is to increase production yields and expand cooperative relationships with buyers who will take the seaweed produced.

References

Badan Pusat Statistik Kota Bontang, 2018. Bontang dalam angka 2018. Badan Pusat Statistik Kota Bontang.

David, F R. 2006. Manajemen Strategis. Edisi Kesembilan. Terjemahan. PT. Indeks Kelompok Gramedia. Jakarta.

Nasution. (2003). Metode Penelitian Naturalistik Kualitatif. Bandung: Tarsito.

Rangkuti, F. 2001 dalam Afridhal. M, 2017. Jurnal Strategi pengembangan usaha Roti Tanjong di Kecamatan Samalanga Kabupaten Bireuen.

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Published

15-11-2023

How to Cite

Lesmana, A. R., Abdusysyahid, S., & Fahrizal, W. (2023). Seaweed (Eucheuma cottonii) Cultivation Business Development Strategy in Tihi-Tihi Village, Bontang Lestari Village, Bontang Selatan District, Bontang City. Nusantara Tropical Fisheries Science (Ilmu Perikanan Tropis Nusantara), 2(2), 161–168. https://doi.org/10.30872/jipt.v2i2.607