The Role of Experiential Value in Mediating the Effect of Product Quality and Service Encounter on Customer Loyalty at Tomoro Coffee Balikpapan. JFOR [Internet]. 2025 Dec. 31 [cited 2026 Feb. 25];27(Special Issue):54-62. Available from: https://e-journals2.unmul.ac.id/index.php/FORUMEKONOMI/article/view/4447