The Impact of Negative Campaign and Shock Advertising on Consumer Trust and Purchase Intention toward Local and Imported Skincare Brands in Indonesia. JFOR [Internet]. 2025 Dec. 31 [cited 2026 Feb. 25];27(Special Issue):01-9. Available from: https://e-journals2.unmul.ac.id/index.php/FORUMEKONOMI/article/view/4439