“The Impact of Negative Campaign and Shock Advertising on Consumer Trust and Purchase Intention Toward Local and Imported Skincare Brands in Indonesia”. FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi 27, no. Special Issue (December 31, 2025): 01–09. Accessed February 25, 2026. https://e-journals2.unmul.ac.id/index.php/FORUMEKONOMI/article/view/4439.