The Role of Experiential Value in Mediating the Effect of Product Quality and Service Encounter on Customer Loyalty at Tomoro Coffee Balikpapan. FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi, [S. l.], v. 27, n. Special Issue, p. 54–62, 2025. DOI: 10.30872/jfor.v27i1/4447. Disponível em: https://e-journals2.unmul.ac.id/index.php/FORUMEKONOMI/article/view/4447. Acesso em: 25 feb. 2026.