The Impact of Negative Campaign and Shock Advertising on Consumer Trust and Purchase Intention toward Local and Imported Skincare Brands in Indonesia. FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi, [S. l.], v. 27, n. Special Issue, p. 01–09, 2025. DOI: 10.30872/jfor.v27i1/4439. Disponível em: https://e-journals2.unmul.ac.id/index.php/FORUMEKONOMI/article/view/4439. Acesso em: 25 feb. 2026.